Layout - Page 2 of 23 - MarTech Logic

A vintage microphone lit in red against colourful blurred lights

Build a webinar promotion strategy around a clear audience promise, credible speakers and useful reminders. Measure attendance and conversation quality.

A customer selecting food on a self-service touchscreen

Marketing Data

Retail media measurement: what sits behind that impressive ROAS?

October 7, 2026 MarTech Logic

Compare retail media results using consistent sales definitions, attribution windows and incrementality. Find out what a strong ROAS number does and does not prove.

AI for Marketing

AI brand voice: teach the judgement behind the writing

October 6, 2026October 6, 2026 MarTech Logic

Create an AI brand voice guide using examples, editorial choices and a practical review process. Make generated drafts sound like your publication.

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Marketing Operations

B2B buying group marketing: help the whole room say yes

October 5, 2026October 6, 2026 MarTech Logic

Build a buying group marketing plan around the people, objections and evidence that shape a B2B purchase. Includes a practical content and sales handover map.

Marketing Operations

Marketing budget allocation: fund the next useful decision

October 4, 2026October 12, 2026 MarTech Logic

Start with what your business needs next, then work out what your team can actually deliver.

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Marketing Operations

Martech stack audit: decide what to keep, fix or retire

October 4, 2026October 4, 2026 MarTech Logic

A martech stack audit should tell you which tools earn their keep, which need fixing and which you can retire.

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CRM & Customer Experience

B2B landing page optimisation: improve qualified conversion, not form volume

October 4, 2026October 16, 2026 MarTech Logic

A B2B landing page should help the right people take the next step.

Marketing Operations

Email deliverability for marketers: fix the system before the subject line

October 4, 2026October 22, 2026 MarTech Logic

Getting an email accepted by a server doesn’t mean it reached the inbox.

Desk with a monitor, tablet and open notebook

Marketing Data

UTM naming conventions: a campaign tracking system people will use

October 4, 2026October 19, 2026 MarTech Logic

UTM tags tell your analytics system where a visit came from and which campaign brought it in.

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Marketing Data

Marketing data quality audit: start with the errors that change decisions

October 4, 2026October 9, 2026 MarTech Logic

Start a marketing data audit with the errors that cause trouble: the enquiry sent to nobody, the customer counted twice or the unsubscribe that never reached the email platform.