About MarTech Logic
Put your expertise in front of the right business audience.
MarTech Logic is ABM Logic Ltd’s publication for the people choosing marketing software, planning campaigns and building demand. We bring together practical articles, business perspectives and downloadable research across marketing and related business technology.
For technology providers and agencies, we offer paid publishing, branded resource pages and content partnerships. ABM Logic adds targeted content syndication, lead generation, demand generation and account-based marketing around an agreed campaign brief.
Work with us
Promote your expertise. Reach your buyers.
Paid articles and brand awareness
Put your expertise into relevant, clearly disclosed editorial content.
Resources and content syndication
Give your reports a home and distribute them to a defined audience.
Lead generation and ABM
Build a targeted campaign with ABM Logic, from audience planning to delivery.
For brands and agencies
Advertise with us
Put relevant expertise, research and resources in a marketing technology context. We work with technology businesses and agencies on paid publishing and hosted content, with wider campaign support available through ABM Logic.
Paid publishing and brand visibility
Publish a relevant contributed article or sponsored piece, with an agreed brief, clear disclosure and editorial review.
Hosted resources and brand profiles
Give a white paper, e-book or report a dedicated landing page, and bring your hosted assets together under a consistent brand profile.
Content syndication and lead generation
For a defined audience or lead requirement, ABM Logic can scope distribution, targeting and follow-up around your campaign brief. A hosted resource page can form part of that program.
Search and AI discovery
For agencies working on organic search and AI visibility, we can discuss relevant topics, useful source material and clearly attributed brand expertise. Publication does not guarantee rankings or AI citations.
Formats, distribution, audience criteria, reporting and pricing are agreed for each engagement. Explore ABM Logic’s audience and campaign capabilities.
The bigger marketing picture
From choosing software to building demand.
Marketing leaders, practitioners, technology buyers and agencies need to connect strategy with day-to-day delivery. Our editorial scope spans the tools, channels and commercial questions that shape that work, with room for new topics as the market changes.
Marketing software and technology
CRM, automation, customer experience, data platforms, analytics and the practical use of AI.
Demand generation and growth
Demand generation, lead generation, account-based marketing and the relationship between marketing and sales.
Content, email and distribution
Content strategy, email marketing, newsletters, content syndication, search, social media and paid promotion.
Events, operations and performance
Events and webinars, campaign delivery, marketing operations, measurement and the customer journey.
Our wider business
Three destinations. One route to your campaign.
Choose a specialist publication for relevant brand exposure, or work with ABM Logic on the wider audience and campaign. We can combine publishing, content distribution and lead generation around one agreed brief.
Marketing technology
Reach marketing and technology teams.
Paid promotions, contributed expertise, hosted reports and brand profiles in a marketing technology setting. Add content syndication and lead generation through ABM Logic when your brief requires targeted distribution.
HR technology
Connect with HR and workplace audiences.
A specialist publishing destination for HR technology, people operations and the workplace. Discuss paid promotions and content partnerships, with syndication and lead generation scoped through ABM Logic.
B2B campaign delivery
Turn audience priorities into a campaign.
Demand generation, account-based marketing, account-based experience, content syndication and lead generation for brands and agencies. Define the markets, accounts, buying roles and outcomes, then agree the delivery plan.
Confidence in your campaign
A UK-based organization behind your campaign.
MarTech Logic is operated by ABM Logic Ltd. Our publishing and campaign relationships sit within that organization, with clear contact details and access to its quality and privacy information.
UK headquarters
124 City Road, London, EC1V 2NX, United Kingdom.
ISO 9001
ABM Logic’s quality-management certification covers targeted marketing and lead generation.
EU Article 27 representation
Prighter provides EU GDPR representation for ABM Logic Ltd. Visit the Trust Center for representation details, privacy documentation and privacy-related requests.
Our editorial approach
Clear explanations. Evidence you can follow.
We aim to explain what a technology does, where it may help and what a buyer or practitioner should check. Articles draw on editorial research and relevant sources, with links that let readers examine the evidence.
Practical editorial coverage
Our articles provide research and analysis. We do not present desk research as hands-on product testing.
A clear source for each resource
Hosted reports and guides identify the business that produced them. Each resource page explains its subject and access requirements.
Transparent commercial relationships
Paid placements are disclosed and subject to editorial review. Corrections and editorial inquiries can be sent through our contact page.
Start a conversation
Who do you need to reach?
Tell us about your business, the audience you want to reach and the content you have in mind. Include your target markets, preferred format, timing and campaign objective so we can assess the fit.
For reader questions or corrections, contact the publication.