Marketing Data Archives - MarTech Logic

Illustration of a glowing bar chart with floating data points

Create consistent UTM naming conventions for source, medium, campaign and creative. Includes examples, quality checks and a practical campaign register.

Marketing Data

Marketing data quality audit: start with the errors that change decisions

October 4, 2026October 4, 2026 MarTech Logic

Audit marketing data for duplicates, missing identifiers, stale preferences and broken joins. Prioritise errors by their effect on campaigns and reporting.

Marketing Data

Marketing attribution vs MMM vs incrementality: which question are you asking?

October 4, 2026October 4, 2026 MarTech Logic

Compare attribution, marketing mix modelling and incrementality testing by the decisions they support, their data needs and their limitations.

Marketing Data

Marketing incrementality testing: find out what the campaign changed

October 4, 2026October 4, 2026 MarTech Logic

Understand incrementality testing, holdout groups and lift calculations. Plan a marketing experiment that separates attributed conversions from added results.

Marketing Data

B2B intent data: verify the signal before you buy the story

October 4, 2026October 4, 2026 MarTech Logic

Evaluate B2B intent data through source transparency, account matching, recency and lift over your existing targeting. Includes a practical test design.

Marketing Data

SEO performance measurement: why average position can mislead

October 4, 2026October 4, 2026 MarTech Logic

Measure SEO performance by query group, page, country and device. Learn why average position changes and how to assess content improvements fairly.