Marketing Data Archives - MarTech Logic

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UTM tags tell your analytics system where a visit came from and which campaign brought it in.

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Marketing data quality audit: start with the errors that change decisions

October 4, 2026October 4, 2026 MarTech Logic

Start a marketing data audit with the errors that cause trouble: the enquiry sent to nobody, the customer counted twice or the unsubscribe that never reached the email platform.

Marketing Data

Marketing attribution vs MMM vs incrementality: which question are you asking?

October 4, 2026October 4, 2026 MarTech Logic

Attribution divides up credit for the interactions you can track.

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Marketing Data

Marketing incrementality testing: find out what the campaign changed

October 4, 2026October 4, 2026 MarTech Logic

Would those customers have bought anyway?

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Marketing Data

B2B intent data: verify the signal before you buy the story

October 4, 2026October 4, 2026 MarTech Logic

B2B intent data can give you a reason to investigate an account.

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Marketing Data

SEO performance measurement: why average position can mislead

October 4, 2026October 4, 2026 MarTech Logic

Read SEO performance by relevant queries and pages, alongside clicks and impressions.