Marketing Operations

Audit your martech stack by workflows, ownership, adoption, total cost and exit risk. Build a practical keep, fix or retire decision for each tool.

Allocate a marketing budget across proven activity, learning and long-term demand. Compare contribution, capacity and uncertainty with a worked example.

Improve email deliverability through authentication, recipient expectations, suppression handling and useful monitoring. Includes current Gmail requirements.

Evaluate display advertising using placement quality, viewability, frequency, audience fit and incremental outcomes rather than low CPM alone.

Plan webinar follow-up around attendance, questions and explicit requests. Use benchmarks carefully and build a useful on-demand content journey.

Measure event marketing ROI with full costs, qualified conversations, pipeline definitions and realised outcomes. Includes a transparent worked example.

Choose ABM target accounts using commercial fit, buying evidence and delivery capacity. Includes a practical tiering model and review process.

A practical GEO guide for marketing teams: clear answers, original analysis, source attribution, crawlable links and realistic AI-search measurement.