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Funding News

SaaS buying for marketers: pricing, AI features and fit

January 9, 2025October 4, 2026 MarTech Logic

The headline SaaS price rarely tells you what a marketing tool will cost to run.

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Software

Top 10 software trends shaping 2025

January 9, 2025October 2, 2026 MarTech Logic

The software industry continues to evolve, driven by cutting-edge innovations and changing user demands. Let’s dive into the top 10

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Artificial Intelligence

NLP for marketing: feedback, sentiment and search

January 9, 2025October 4, 2026 MarTech Logic

Natural language processing helps you work with customer comments, survey replies and other text.

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Cybersecurity

How zero-trust enhances cyber defense

January 9, 2025October 2, 2026 MarTech Logic

Enter the Zero-Trust Security Framework a revolutionary approach to cybersecurity that assumes no entity, whether inside or outside the network,

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Data

Data visualization for marketers: choosing the right chart

January 9, 2025October 4, 2026 MarTech Logic

Choose a chart that makes your question easier to answer.

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Cloud

Navigating the future: should your business go cloud or stay on-premises?

January 9, 2025October 2, 2026 MarTech Logic

In an era dominated by digital transformation, businesses face a critical decision when it comes to IT infrastructure: Should they

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Cybersecurity

Your first line of defense against cyber threats

January 8, 2025October 2, 2026 MarTech Logic

In today’s increasingly digital world, the threat of cyberattacks is a constant reality for organizations of all sizes. From data

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Funding News

No-code payment workflows: a guide for marketing teams

January 8, 2025October 4, 2026 MarTech Logic

A no-code payment workflow can tell your marketing systems that a purchase succeeded, failed or was refunded.

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Data

Big data vs small data: choosing marketing evidence

January 8, 2025October 4, 2026 MarTech Logic

You don’t always need more data.

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Cloud

Harnessing the power of AI in the cloud: a new era of innovation

January 8, 2025October 2, 2026 MarTech Logic

The integration of artificial intelligence (AI) with cloud computing has ushered in a new era of technological innovation. Cloud-based AI

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Latest articles

  • A customer and staff member talking across a retail counter
    Customer journey mapping: find the moments your organisation makes difficultOctober 23, 2026
  • A hand holding a smartphone beside a desktop computer and keyboard
    Email preference centres: let people ask for less before they leaveOctober 22, 2026
  • Rows of illustrated posters displayed across shop windows
    Creative fatigue: check the diagnosis before making another twenty adsOctober 21, 2026
  • Connected translucent cubes against a black background
    RAG for marketing content: connect AI to the facts your team actually usesOctober 20, 2026

Recent Posts

  • Customer journey mapping: find the moments your organisation makes difficult
  • Email preference centres: let people ask for less before they leave
  • Creative fatigue: check the diagnosis before making another twenty ads
  • RAG for marketing content: connect AI to the facts your team actually uses
  • How to write a marketing campaign brief people can actually use
  • Customer interviews for marketing: ask about the last decision, not the ideal world
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