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Artificial Intelligence

AI chatbots for marketing: useful journeys and handoffs

January 13, 2025October 4, 2026 MarTech Logic

A useful chatbot helps someone get an answer or reach the right person.

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Cybersecurity

Top ransomware protection practices for organizations in 2025

January 13, 2025October 2, 2026 MarTech Logic

Ransomware attacks are among the most devastating cybersecurity threats facing organizations today. By encrypting critical files and demanding ransom payments

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BlockchainCloud

How to effectively optimize your cloud costs in 2025

January 13, 2025October 2, 2026 MarTech Logic

In 2025, the importance of cloud cost optimization has reached an all-time high. With economic uncertainties and increased competition, businesses

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Funding News

AI-driven entrepreneurial dreams revolutionizing India’s startup ecosystem

January 10, 2025October 2, 2026 MarTech Logic

The Indian startup ecosystem is witnessing a revolutionary transformation, thanks to the power of Artificial Intelligence (AI). From tackling critical

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Funding News

Mark Zuckerberg claims they outshine fact-checkers in moderation

January 10, 2025October 2, 2026 MarTech Logic

Meta CEO Mark Zuckerberg recently unveiled sweeping changes to the company’s content moderation policies, igniting debates across the tech and

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Cybersecurity

What are the best practices for phishing prevention

January 10, 2025October 2, 2026 MarTech Logic

Phishing is a prevalent cyber threat that involves deceitful attempts to acquire sensitive information, such as passwords, credit card details,

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Data

Data science for marketing: from analysis to action

January 10, 2025October 4, 2026 MarTech Logic

Marketing data science starts with a question, turns the available records into usable evidence and tests what the answer means.

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BlockchainCloud

Top cloud tiers: IaaS, PaaS, SaaS

January 10, 2025October 2, 2026 MarTech Logic

The rapid adoption of cloud computing has revolutionized how businesses operate, offering flexibility, scalability, and cost savings. At the core

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Software

The role of open-source software in business innovation

January 9, 2025October 2, 2026 MarTech Logic

Open-source software has revolutionized the way businesses develop, deploy, and scale technologies. In this article, we explore the vital role

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Software

How software development is evolving in the age of AI

January 9, 2025October 2, 2026 MarTech Logic

The journey has been marked by innovation, automation, and an ever-growing reliance on artificial intelligence (AI). AI is now making

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Latest articles

  • A customer and staff member talking across a retail counter
    Customer journey mapping: find the moments your organisation makes difficultOctober 23, 2026
  • A hand holding a smartphone beside a desktop computer and keyboard
    Email preference centres: let people ask for less before they leaveOctober 22, 2026
  • Rows of illustrated posters displayed across shop windows
    Creative fatigue: check the diagnosis before making another twenty adsOctober 21, 2026
  • Connected translucent cubes against a black background
    RAG for marketing content: connect AI to the facts your team actually usesOctober 20, 2026

Recent Posts

  • Customer journey mapping: find the moments your organisation makes difficult
  • Email preference centres: let people ask for less before they leave
  • Creative fatigue: check the diagnosis before making another twenty ads
  • RAG for marketing content: connect AI to the facts your team actually uses
  • How to write a marketing campaign brief people can actually use
  • Customer interviews for marketing: ask about the last decision, not the ideal world
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