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CRM & Customer Experience

Customer data, lead management and improving the customer experience.

B2B landing page optimisation: improve qualified conversion, not form volume
A B2B landing page should help the right people take the next step.
Lead scoring for B2B marketing: keep fit and engagement separate
Keep fit and engagement separate in B2B lead scoring.
CDP vs CRM vs data warehouse: choose around the customer task
Your CRM helps people manage customer relationships.
Zero UI: what marketers should evaluate
Zero UI means using voice, gestures or automation instead of relying on a screen.
AI avatars and Web3: evaluating customer engagement
An AI avatar can present information or guide a conversation; a Web3 component may handle ownership or access.
Meta AI memory: what personalization means for marketers
An AI assistant remembering someone's preferences doesn't mean an advertiser can see or use them.
Customer experience analytics: turning feedback into action
Customer experience analytics helps you see where people struggle and decide what to change.
CRM for marketing teams: tools and lead handoffs
A marketing CRM should help you understand who enquired, where they came from and what happened next.
Computer vision in retail: marketing uses and evaluation
Computer vision can help shoppers find similar products and help retailers organise their catalogues.
AI chatbots for marketing: useful journeys and handoffs
A useful chatbot helps someone get an answer or reach the right person.
VR and AR in marketing: evaluating product experiences
VR puts someone inside a digital environment; AR adds digital elements to the world they can see.

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