Skip to content
MarTech Logic

Better thinking. Better marketing.

Strategy, campaigns, tech and measurement.

  • Home
  • Topics
  • Insights
  • Resources
  • About
  • Contact
  • Subscribe
You are here:Home ยป data science

data science

Data

Where data science helps marketing decisions

January 14, 2025October 4, 2026 MarTech Logic

Data science earns its place when it helps you make a better decision.

Read More

Latest articles

  • A vintage microphone lit in red against colourful blurred lights
    Webinar promotion: sell the reason to attend, not the calendar invitationOctober 8, 2026
  • A customer selecting food on a self-service touchscreen
    Retail media measurement: what sits behind that impressive ROAS?October 7, 2026
  • White wireframe forms linking together against a dark background
    AI brand voice: teach the judgement behind the writingOctober 6, 2026
  • Chess pieces reflected in a round mirror on a chessboard
    B2B buying group marketing: help the whole room say yesOctober 5, 2026

Recent Posts

  • Webinar promotion: sell the reason to attend, not the calendar invitation
  • Retail media measurement: what sits behind that impressive ROAS?
  • AI brand voice: teach the judgement behind the writing
  • B2B buying group marketing: help the whole room say yes
  • Marketing budget allocation: fund the next useful decision
  • Martech stack audit: decide what to keep, fix or retire
Deloitte Nexus Experience event

MarTech Logic briefing

Get the insight behind your next marketing decision.

Join the MarTech Logic newsletter for practical guides, expert perspectives and downloadable resources on marketing technology, customer experience, data and AI. Get useful ideas for your next project, straight to your inbox.

Colleagues reviewing a marketing plan

By clicking Subscribe, I subscribe to occasional MarTech Logic emails from ABM Logic Ltd, including articles, reports and resources on marketing and business technology. I can unsubscribe at any time. Use the unsubscribe link in any newsletter or request removal by email. Read our Privacy policy for how we use your details.

MarTech Logic

MarTech Logic publishes news, guides and analysis on marketing strategy, channels, data and technology.

An ABM Logic Ltd publication.

By clicking Subscribe, I subscribe to occasional MarTech Logic emails from ABM Logic Ltd, including articles, reports and resources on marketing and business technology. I can unsubscribe at any time. Use the unsubscribe link in any newsletter or request removal by email. Read our Privacy policy for how we use your details.

Read & explore

  • Topics
  • Insights
  • Guides
  • Comparisons
  • Analysis
  • Explainers

The publication

  • Home
  • Insights
  • Resources
  • About us
  • Advertise with us
  • Contact
  • Subscribe

Connect with us

LinkedIn

sales@abmlogic.com

Our wider business

  • ABM Logic
  • HR Tech Logic

ยฉ 2026 MarTech Logic. All rights reserved.

Privacy policy   /   Cookie policy   /   Terms and conditions

Privacy & cookies

We use essential cookies to keep MarTech Logic working. With your permission, Statistics cookies help us understand visits and engagement. You can accept all cookies, reject optional cookies, or choose Statistics and Marketing separately. Change your choice at any time using Manage consent.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}