← All topics

Marketing Strategy

Planning, budgets and choosing where to spend your time and money.

Martech stack audit: decide what to keep, fix or retire
A martech stack audit should tell you which tools earn their keep, which need fixing and which you can retire.
Marketing budget allocation: fund the next useful decision
Start with what your business needs next, then work out what your team can actually deliver.
Marketing attribution vs MMM vs incrementality: which question are you asking?
Attribution divides up credit for the interactions you can track.
ABM account selection: build a target list sales can defend
Choose ABM accounts your business can serve well, then look for a relevant problem and a realistic way to reach the people ...
How to run an AI pilot for a marketing team
An AI pilot should end with a decision: use it, change it or stop.
SaaS buying for marketers: pricing, AI features and fit
The headline SaaS price rarely tells you what a marketing tool will cost to run.

Get the MarTech Logic briefing

Marketing news, practical guides and analysis, delivered to your inbox.