Marketing Data

Data quality, measurement and reporting that helps marketing teams make decisions.

UTM tags tell your analytics system where a visit came from and which campaign brought it in.

Start a marketing data audit with the errors that cause trouble: the enquiry sent to nobody, the customer counted twice or the ...

Attribution divides up credit for the interactions you can track.

Would those customers have bought anyway?

B2B intent data can give you a reason to investigate an account.

Read SEO performance by relevant queries and pages, alongside clicks and impressions.

AI works with the examples and information you give it.

Marketing data integration connects campaign, contact and customer records across your tools.

Choose a data-quality tool by giving it the problems already in your CRM: duplicates, missing fields and records that disagree.

A data warehouse brings records from different systems together so you can analyse them.

Data mining looks for patterns worth investigating: products bought together, similar customer behaviour or an unexpected change in response.

Data science earns its place when it helps you make a better decision.

Marketing data science starts with a question, turns the available records into usable evidence and tests what the answer means.

Choose a chart that makes your question easier to answer.

You don't always need more data.

Marketing analytics should help your team decide what to do next.

Data management keeps your records usable.

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