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Latest News

IT budgeting: how to cut costs without compromising innovation

February 18, 2025October 2, 2026 MarTech Logic

Walk your sensitive tightrope on balancing an IT budget Companies want to cut costs, but slashing IT spending across the board can

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Cybersecurity

Zero trust security: what enterprises are doing wrong

February 18, 2025October 2, 2026 MarTech Logic

The traditional security model of “trust but verify” is outdated. Cyber threats are evolving, and enterprises need to rethink their

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Funding News

Center introduces ‘AI for entrepreneurship’ skill development program

February 17, 2025October 2, 2026 MarTech Logic

In a significant step toward fostering AI-driven entrepreneurship, the National Skill Development Corporation (NSDC) and Intel India have jointly launched

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Funding News

Apple Intelligence may launch on Vision Pro this April

February 17, 2025October 2, 2026 MarTech Logic

In an exciting move for the mixed-reality market, Apple is set to integrate its AI suite, Apple Intelligence, into its

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Latest News

Digital transformation: key metrics IT leaders should track

February 17, 2025October 2, 2026 MarTech Logic

Digital transformation is no longer a buzzword—it’s a necessity. Businesses across industries are embracing digital technologies to improve efficiency, enhance

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Latest News

M&A in tech: what recent acquisitions mean for CIOs

February 17, 2025October 2, 2026 MarTech Logic

No one knows more about mergers and acquisitions (M&A) than the tech industry. Larger corporations often purchase smaller ones to enhance capabilities,

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Latest News

IoT security: strategies for enterprises to mitigate risks

February 17, 2025October 2, 2026 MarTech Logic

The Internet of Things (IoT) has transformed how companies do business. From intelligent factories to IoT-enabled healthcare equipment, IoT automates,

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Artificial Intelligence

AI-powered IT automation: hype vs reality

February 17, 2025October 2, 2026 MarTech Logic

Artificial Intelligence (AI) is revolutionizing industries with lightning speed, and IT automation is no different. Businesses are embracing AI-driven automation

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Cloud

Cloud vs. on-prem: the hybrid future of IT infrastructure

February 15, 2025October 2, 2026 MarTech Logic

Businesses today face a critical decision when it comes to IT infrastructure: Should they move everything to the cloud, keep

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Cloud

Quantum computing: practical enterprise use cases

February 14, 2025October 2, 2026 MarTech Logic

Quantum computing is no longer a distant dream, but a fast-approaching reality. Leading technology firms such as IBM, Google, and

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Latest articles

  • A customer and staff member talking across a retail counter
    Customer journey mapping: find the moments your organisation makes difficultOctober 23, 2026
  • A hand holding a smartphone beside a desktop computer and keyboard
    Email preference centres: let people ask for less before they leaveOctober 22, 2026
  • Rows of illustrated posters displayed across shop windows
    Creative fatigue: check the diagnosis before making another twenty adsOctober 21, 2026
  • Connected translucent cubes against a black background
    RAG for marketing content: connect AI to the facts your team actually usesOctober 20, 2026

Recent Posts

  • Customer journey mapping: find the moments your organisation makes difficult
  • Email preference centres: let people ask for less before they leave
  • Creative fatigue: check the diagnosis before making another twenty ads
  • RAG for marketing content: connect AI to the facts your team actually uses
  • How to write a marketing campaign brief people can actually use
  • Customer interviews for marketing: ask about the last decision, not the ideal world
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