Why is data important? Understanding its value in the digital age
Data is important because it provides evidence for decisions. It helps people and organisations understand what is happening, measure results,
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Author: MarTech Logic
Machine learning for marketers: uses and evaluation
Explore marketing predictions, clustering and recommendations, with clear guidance on baselines, precision, recall and evaluating new data.
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What is cybersecurity all about? Understanding the basics
We are living in a digital world wherein almost everything personal conversations, financial transactions, and running businesses- happens online. And
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AI avatars and Web3: evaluating customer engagement
Assess avatars, AI assistants and digital experiences against customer tasks, accessibility, accurate claims and useful engagement.
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Eye on AI: beyond the DeepSeek hype, has anything really changed?
It’s been nearly two weeks since Chinese AI startup DeepSeek sent shockwaves through the artificial intelligence world. The company’s claim
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Mistral AI’s first data center in France: everything we know so far
As the Global AI Summit kicks off in Paris, Mistral AI—one of France’s leading AI disruptors—has unveiled plans for its
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Meta launches initiative to advance speech and translation AI technology
Meta has unveiled a new initiative, the Language Technology Partner Program, in collaboration with UNESCO to advance speech recognition and translation
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Founders of Fancy and Fat Llama secure $12M to launch Model ML: the AI powerhouse for workspaces
Model ML, an innovative AI startup, has stepped out of stealth mode with an impressive $12 million funding round. Backed
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What is artificial intelligence? A guide for marketers
Understand AI capabilities in marketing, from prediction to generated content, and how to evaluate a useful workflow before expanding it.
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Marketing data integration: campaigns, CRM and reporting
Connect campaigns and CRM records with clear identifiers, field ownership and reconciliation. Includes a field map and acceptance checks.
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