Hightouch Gains $80M in Funding to Expand AI-Powered Marketing Solutions

The evolution of marketing technology has taken another leap forward as Hightouch, an AI-driven customer data platform, secures $80 million in a Series C funding round. This investment, led by Sapphire Ventures with participation from NVC, Amplify Ventures, ICONIQ Growth, Bain Capital Ventures, and Y Combinator, elevates Hightouch’s valuation to $1.2 billion—doubling its worth from the previous round in 2023.

Hightouch was co-founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl, who previously worked at Segment. Recognizing the challenges of integrating vast amounts of customer data into marketing and sales strategies, the founders set out to create a seamless solution. Their platform enables businesses to sync data warehouses with sales, marketing, and customer service tools while leveraging AI to optimize and automate decision-making processes.

Advancing AI-Driven Marketing Solutions

Hightouch has developed two core products aimed at enhancing marketing efficiency and personalization:

1. Customer Data Platform (CDP): Unlike traditional CDPs that rely on app-based data, Hightouch’s platform utilizes cloud data warehouses, making it easier to integrate and activate customer data. It connects with over 250 marketing and CRM tools, allowing businesses to run targeted campaigns, personalize customer experiences, and implement loyalty programs.
2. AI Decisioning: Launched in August 2024, this product takes AI integration a step further. It employs machine learning to analyze data, run experiments, and optimize marketing campaigns. By automating decision-making, AI Decisioning helps businesses improve customer engagement and maximize revenue potential.

The Rise of AI in Marketing

Hightouch’s AI Decisioning tool has driven significant customer interest, contributing to the decision to raise this funding round. With major clients such as Spotify, PetSmart, Tripadvisor, and Grammarly, Hightouch has demonstrated how AI can enhance marketing strategies beyond mere automation.

“Companies at the CEO, Chief Digital Officer, and Chief Marketing Officer levels are now asking how AI can improve customer experiences and boost revenue,” said Manohar. “Our AI Decisioning agents run thousands of experiments to determine the best customer interactions.”

Funding to Drive Expansion

With this new capital, Hightouch plans to enhance its AI capabilities, expand business operations, and recruit top talent. The company’s previous funding includes a seed round from Y Combinator in 2020, followed by a $40 million round led by ICONIQ Growth and a $38 million round in 2023. Hightouch’s rapid growth reflects a broader trend in AI-powered marketing, as businesses increasingly adopt intelligent automation to gain a competitive edge. With its innovative approach and strong investor backing, Hightouch is poised to redefine the future of AI-driven customer engagement.